6 Fail-safe traffic tips will help you make wise media buys (buying packages of ad space) and can help grow your business. Finding the right place to advertise will open up a large audience that might be receptive to your current marketing efforts.
Traffic Tips: Budget It
Traffic media buys must be an important addition to your marketing strategy, but they can also be a great way to empty your bank account.
This tip is to avoid spending too much money. It’s vitally important that you set a budget for traffic media buying and then you stick to it. Once you go over budget you’ll be cutting into your profits. We suggest starting small, finding out what works, and then incrementally increasing your ad budget. Using this budget will allow you to better use your traffic resources.
Traffic Tips: Shop Around
It’s never a good idea to purchase the first thing you find. When it comes to media buys, the cost of the buy isn’t always related to the quality of the audience.
This traffic tip suggests that, while it might be tempting to spend a lot to advertise on a well-known website, you might be able to find less expensive options that are just as effective.
Traffic Tips: Reach for your Goals
This third Traffic tip is to consider your focus as you begin gathering leads. If you’re focused on gathering leads, then one site might be a better option than another. If sales are your goal, then you’ll need to find a website full of real customers.
Traffic Tips: Test Your Results
This traffic tip is intended to help you become a discriminating traffic buyer. Every campaign is different. The only way, to really tell which traffic media buy offered the best return, is to constantly test different campaigns. Instead of just running one campaign and hoping for the best, diversify your marketing efforts.
When the campaigns are over, you’ll be able to run a few numbers and find out which one brought you the highest return. Treat your buys and your money with TLC and monitor, carefully, where your money is best spent.
Traffic Tips: Cost Per Lead
In line with testing your results, you need to have a method of determining the most valuable traffic media buys, and focusing on your cost per lead is a great way to do this. Traffic is always nice, but if it doesn’t convert into leads or sales then it’s only wasting your time and money.
This traffic tip stresses the importance of the cost per lead. It can be determined by taking the price of the traffic media buy and dividing it by the number of leads or sales. Needless to say, anything with a negative ROI should probably be thrown out.
Traffic Tips: Get Creative
At the end of the day, traffic media buying is just advertising. Once you’ve purchased it, you’ll need something eye catching, inventive, and enticing to use it for.
Traffic tip #6 is to make sure you leave room in your budget for creativity. Hiring designers, writers, and even musicians can really boost the effectiveness of all your marketing. Don’t fall into the trap of neglecting to budget for creative design.
The real secret to effective traffic media buying can be found in planning and analysis. It can be tempting to just jump right in and start buying anything you can find. To get the most out of it, however, you need to know what you’re doing.
We hope you have found some value in these “6 Fail-Safe Traffic Tips”. These tips are designed to help you find solutions to buying effective and profitable traffic media from “whatever” sources you choose.
By now you should be ready to learn how to discover 7 step by step proven traffic resources and create unlimited targeted leads.
Bea & Terry Reeves
ps. If you have not yet begun your online business, you may find this link helpful.