Social Media Marketing Tools for 2014
Social media marketing requires a firm understanding of why consumers engage with social networks, as well as the types of data that they like to share.
Your prospects don’t typically visit social networks with the intention of spending money…do you? Nevertheless, you can entice prospects into your sales funnel if you provide quality content and use a soft touch.
Create Visual Assets
First off, understand that images are shared more than any other type of social media, by far. Images appeal to our most powerful sense, and they can convey quite a bit of information. Consumers love to share data-laden infographics because these graphics provide useful information in an easy-to-digest format.
Most marketers plan on creating unique infographics and memes to promote their businesses in the next year, and you want to be one of them. As always, if you don’t keep up with your competition, you risk being left behind. Moreover, the quality of your graphics is of prime importance.
Your images should be unique, with snappy graphics that appeal to a broad audience. If you’re creating an infographic, make sure to place references at the bottom. It’s also a good idea to place these links as text on the page as well to facilitate easy clicking.
You can take advantage of people’s fondness for images by creating graphics with memorable or inspiring quotes. Brand the image subtly, and then place it on Pinterest and other social networks with a link back to your high-quality content. Combined with a well-placed call to action in the content itself, this can serve as an entrance to your sales funnel.
While many still scoff at Google+, a recent Forrester report notes that the network has over 500 million active users. This is more than enough users to justify devoting some time to the network. Google+ integrates into other Google services as well — think YouTube — which can actually make it easier to build a following.
Additionally, Google Authorship, a feature of Google+, can make your articles stand out in Google results. Google Authorship markup ensures that your headshot will show up in search results alongside your content. Consumers are more likely to click a smiling face than a blue link. As Social Media goes, this may be the number one source in the near future.
Finally, while people may spend more time on Facebook, the flipside of that is that there is less competition on Google+ overall. This may or may not change, but you might as well take advantage of it while you can.
Create a Podcast
A podcast is an inexpensive way to generate a large following over a short period of time. Consider the audible format: it’s completely mobile, as it doesn’t require users to glue their eyes to a screen. Many people listen to podcasts while exercising, driving and during any number of tasks that don’t require their complete attention.
What’s more, you can start a podcast with equipment you likely have lying around. Do you have a microphone and access to free editing software like Audacity? If yes, you’re ready to go. With a podcast, you’ll be able to broadcast directly to people who are interested in your niche. Importantly, the process is completely automated.
Consumers search for podcasts based on interests, and if they subscribe to your feed, they’ll be alerted each time you release a new podcast. They can then download the episode and listen to it at their convenience. Meanwhile, you can place whatever advertisements within the podcast you see fit or promote your hashtags.
Keeping abreast of changes in social media marketing will prove essential to your success in the coming decade. Generating leads is an ongoing effort, and can take time to master! But, if you’d like to skip the learning curve and have access to my done-for-you lead generation service, click here to learn more.
Bea & Terry Reeves